Units | Communication and branding
The Communication and Branding Unit significantly enhances the visibility and reputation of the Scholars Program at KNUST through strategic communication and branding initiatives. Our unit provides innovative services to effectively communicate the Program’s objectives, achievements, and impact, while ensuring alignment with the Mastercard Foundation’s brand guidelines.
The Communication and Branding unit spearheads efforts to elevate the visibility and reputation of the KNUST Scholars Program through innovative services, including: Comprehensive Branding Strategy: Developing and implementing a cohesive branding framework that aligns with the Mastercard Foundation’s brand manual guide, ensuring consistency across all Program materials and platforms.
Visual Identity Management: Skillfully incorporating the Mastercard Foundation’s brand guidelines into the Program’s visual representations, including logos, typography, and imagery, to maintain brand integrity and recognition.
The Program’s Promotion: Creatively promoting the Program’s activities, achievements, and impact through various channels, such as digital media, events, and publications, to engage stakeholders and showcase the Program’s successes.
Key Activities
Information Dissemination
The Communication and Branding Unit employs a multifaceted approach to disseminate information
to the public, leveraging various platforms to ensure widespread reach and engagement:
» Website Management: We maintain and update the Program’s website, publishing essential
information such as:
- Annual calls for applications
- Scholar and staff profiles
- News and announcements
- Research publications and reports
» Social Media Engagement: We actively manage social media platforms, including Facebook,
Instagram, X, and YouTube, to:
- Share Program’s updates and achievements
- Engage with stakeholders and the broader community
- Promote events and activities
The Communication and Branding Unit’s efforts has contributed to:
» Strengthening the Program’s reputation and credibility
» Increasing awareness of the Program’s activities and achievements
» Fostering a strong sense of community and collaboration among stakeholders
These strategic communication and branding initiatives has helped solidify the Mastercard Foundation Scholars Program at KNUST as a premier Program, aligning with the Mastercard Foundation’s brand values and mission.
